technology and zen of life

“A heisenbug (named after the Heisenberg Uncertainty Principle) is a computer bug that disappears or alters its characteristics when an attempt is made to study it.”

SEO with smart HTML tagging

This is a continuation of the previous post about Increasing traffic to your blog. While in the previous posts we discussed use of keywords and their placement to improve chances of users finding your blog through search engine and we also looked at the importance of link building in this post we would look some other ways to increase the search ranking of your site.

Everyone tries to have the best URL for their site which is easily remembered by the users; this is not only useful for the users but also for the search engine rankings as the words in your URL are used by the search engines as an input to determine the related keywords to your site (source: YEAH! Local). The place where this goes wrong is when naming the child pages in the website. The URL for each individual page is almost as important as your website address.

Most of the blogs tend to name internal pages rather badly. While some of the common CMS name the pages with numbers as default other tend to give dynamic links rather than static links. The first step is to have all your pages given a proper name. The most idle for a blog is to name all the pages same as the post title. The option to change this can be found in the admin section. For wordpress this is under Settings-> Permalinks -> chose Custom and write /%postname% as the page name. For blogger it is in Settings -> Archiving and then select Enable Post Pages? as Yes. Similar settings should apply to majority of other blogging software out there.

The second thing that also effects the search ranking is the depth of your page [not confirmed]. So for example a page which is one level deep in your site is more likely to be ranked higher than the one three level deep.

Also important is to have the write meta data in all your pages. This information can help the web crawlers identify the keywords that your page contains the content for. but beware that if the crawler thinks that the metadata for your site is not in accordance with the content it might have a negative effect.

So keep this things in mind and enjoy optimizing your site!

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